Jingles & Music Imaging
1. In
media broadcasting, what is an ident?
It’s basically the voice telling you what something is.
2. Why
do broadcasters use idents?
They use them so that you know
what you are listening to
3. List
3 of Wise Buddha’s clientele:
a. BBC
b. Sky
c. The
Sun
4. Listen
to range of idents on the Wise Buddha website. Choose one from each category,
describe what happens in the ident, and identify the codes and conventions.
Category
|
Ident Name
|
Description and Conventions
|
Classical/Jazz
|
ID02
|
Its medium paced so it not quick or slow. It’s very
classical because of the violins and flutes.
|
Comedy
|
Bang on trend- Timmy trendy
|
Very electrical, almost buzzing and there is a person
singing in a very camp voice which kind of makes it silly.
|
BBC Breakfast
|
Chris Evans Breakfast
0630
|
Very energetic music. Very similar to a song called
walking on sunshine which give that kind of get up and get moving feel.
|
Christmas
|
Fast 2
|
Very typical Christmas song. Lots of jingle bells and
singing. It’s basically a stereotypical Christmas song with somebody sing
what radio station it is.
|
News
|
ID 05 - Podcast |
This song is quite fast paced and electrical. Not really
much to it. Very simplistic and gets the point across when the woman says
what radio station your listening to.
|
Urban/Rhythmic
|
Kiss FM TOH 01 |
Very “beaty” and it kind of sounds like dubstep, but it’s
softer than your average dubstep
|
Rock/Indie
|
ID 03 - Slow to Fast |
Starts off like a classic rock n’ roll song, but get
electrical later on in the song. It also has a singer singing the radio
station name.
|
Evidence for Unit
3 1.2: Select and compare a range of communication methods and skills for
creative production.
Think of an idea for an ident of your own creation.
How would you
conform to, or deviate from the conventions of your genre?
What methods and
techniques would you need to make the ident?
Who would be your
chosen target audience?
What would the
purpose of your ident be (e.g. to wake up the listeners, get them in the mood
for clubbing, gain their attention for the news)?
300 words:
If I could make an ident for a radio station I would
probably make it sound quite electronic, but have a beat to it and instruments
so it’s not just an electric noise and I would also have someone say the name
of the radio station so that people know what station their listening to. Also it
would catch the ear of someone scrolling through radio stations. This idea
would conform to the radio station because it features lots of different sound
and styles of music and not just one. It
deviates as well because of this idea because using other sounds may make it
sound like a completely different station, but this ident would probably only
be good for a station that does mixed music. To actually make this ident I need
access to audio editing software. I will also need a recording studio for the
voice over and for the instruments. The music can be made from mashing up lots
of instruments and existing songs.
My favourite genre would have to be sci-fi
because sci-fi is different from reality and I find things that exactly real
more interesting.