Jingles/Idents

Jingles & Music Imaging

1.       In media broadcasting, what is an ident?

It’s basically the voice telling you what something is.

2.       Why do broadcasters use idents?

They use them so that you know what you are listening to

3.       List 3 of Wise Buddha’s clientele:

a.       BBC

b.      Sky

c.       The Sun

4.       Listen to range of idents on the Wise Buddha website. Choose one from each category, describe what happens in the ident, and identify the codes and conventions.

Category	Ident Name	Description and Conventions
Classical/Jazz	ID02	Its medium paced so it not quick or slow. It’s very classical because of the violins and flutes.
Comedy	Bang on trend- Timmy trendy	Very electrical, almost buzzing and there is a person singing in a very camp voice which kind of makes it silly.
BBC Breakfast	Chris Evans Breakfast 0630	Very energetic music. Very similar to a song called walking on sunshine which give that kind of get up and get moving feel.
Christmas	Fast 2	Very typical Christmas song. Lots of jingle bells and singing. It’s basically a stereotypical Christmas song with somebody sing what radio station it is.
News	ID 05 - Podcast	This song is quite fast paced and electrical. Not really much to it. Very simplistic and gets the point across when the woman says what radio station your listening to.
Urban/Rhythmic	Kiss FM TOH 01	Very “beaty” and it kind of sounds like dubstep, but it’s softer than your average dubstep
Rock/Indie	ID 03 - Slow to Fast	Starts off like a classic rock n’ roll song, but get electrical later on in the song. It also has a singer singing the radio station name.

Evidence for Unit 3 1.2: Select and compare a range of communication methods and skills for creative production.

Think of an idea for an ident of your own creation.

How would you conform to, or deviate from the conventions of your genre?

What methods and techniques would you need to make the ident?

Who would be your chosen target audience?

What would the purpose of your ident be (e.g. to wake up the listeners, get them in the mood for clubbing, gain their attention for the news)?

300 words:

If I could make an ident for a radio station I would probably make it sound quite electronic, but have a beat to it and instruments so it’s not just an electric noise and I would also have someone say the name of the radio station so that people know what station their listening to. Also it would catch the ear of someone scrolling through radio stations. This idea would conform to the radio station because it features lots of different sound and styles of music and not just one.  It deviates as well because of this idea because using other sounds may make it sound like a completely different station, but this ident would probably only be good for a station that does mixed music. To actually make this ident I need access to audio editing software. I will also need a recording studio for the voice over and for the instruments. The music can be made from mashing up lots of instruments and existing songs.